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Quiksilver clothing keeps impressing the population with its year round lifestyle clothing. Products are meant for action sports enthusiasts who enjoy surf, skate and wake boarding.
The firm’s constant innovation in materials, high tech fabrics and cutting edge graphics helped propel Quiksilver further. Involvement in assorted extremist boarding activities lead to the creation of newer designs for these varied avocations. Novel apparel for committed Snowboarders, Skiers, Skateboarders, Wakeboarders and Windsurfers led to additional expansion. The Quiksilver program is universally recognized as the embodiment of purist improvisation and innovation. Quiksilver’s position of leadership in the international teen and young adult markets is undeniable.
Quiksilver was instrumental in stimulating the current growth in women’s boardsports participation. The introduction of the Roxy junior swim and sportswear company in 1993 inspired major trends in the activity. Roxy was the first company to create functional, yet fashion driven clothing and equipment for both the would- be and accomplished female surfer.
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